To do so, you must upload a CRM list to LinkedIn and create what is called a Matched Audience. Building a retargeting audience based off a CRM list is a great way to stay top of mind with warm prospects and leads. Now, let’s look at retargeting audiences. Leverage CRM Lists To Retarget Prospects (& Don’t Let Them Expire) This will ensure you are paying the lowest cost per click possible to reach your target audience. Start with this bid amount and gradually increase the bid if you're not seeing results. ![]() $2.00) and LinkedIn will flag an error and showcase the lowest amount you can bid. ![]() Inside Tip: Once you've selected "Enhanced CPC Bid" under Bid Type, enter a low dollar amount (i.e. How do you know the lowest amount you can bid? So you want to start by bidding low and gradually increasing your bid, as necessary. The goal here is to get the most clicks on your ads at the lowest cost possible. LinkedIn's Enhanced CPC Bid, the bidding option we recommend marketers begin with, allows you to bid a designated amount to reach people that LinkedIn has identified as likely to click on your ad. ![]() Let's start by identifying ways to lower your costs per click (CPC). Move the needle even further with your LinkedIn ads by implementing these best practices to help lower costs, reach the right audience, optimize performance, and track success. Struggling to meet your performance goals with your LinkedIn ads? Or simply want to improve performance metrics? You're already on the right track with LinkedIn since it offers unmatched opportunities for B2Bs when it comes to getting in front of your target market and driving optimal results.
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